What is aromacology? Fragrances, smells and moods

Essences are the gateway to a world waiting to be explored; advances in science help us to understand its deeper implications. Albogroup also offers research and know-how in the service of hotel reception; we believe in the scent of quality.

The Nota di Testa range of room scent diffusers is an excellent choice to elevate the atmosphere of any space, creating an unforgettable olfactory experience for guests.

What is aromacology?

Smells and sensations are linked by an invisible but firm thread; this is demonstrated by everyday experience but also by the evocative power of scents. Hence the need to study the relationship between the human sense of smell and emotions. This is why aromacology was born.

The branch of science delves into the direct relationship between scents and the physiological response of the human brain; this makes it possible to investigate and understand the effect that aromas trigger on the psyche. A smell has the power to bring back memories but also to trigger a particular sensation.

Aromacology therefore plays an important role in the field of cosmetics and room scenting. It is thanks to this science that, for example, the hotel experience can also become more emotional.

Creating the perfect atmosphere with hotel room fragrances

The language of scents is certainly more powerful than mere words. Our Olfattorio is constantly searching for the notes that can translate the welcome of quality into essences to be experienced.

The result is the courtesy lines by Albogroup, designed not only to welcome but to envelop the hotel guest in a complete sensory experience. The choice of ingredients is not random; this one entrusts fragrances to the excellence of the territory.

The aroma of Pomegranate, Fig, Vanilla, and Garden Fragrances express a decisive identity and roots devoted to excellence. Top Notes but also the Olfactory Selection line are the natural consequence of this, products capable of enveloping the senses and reconciling them with the environment.

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Principles and functioning of aromacology

The roots of olfactory science see their beginnings in the Land of the Rising Sun already in the early 20th century. The term describing it originated before the 1980s to distinguish the discipline from aromatherapy.

Aromacology focuses on the physiological relationship between scents and the benefits they are able to instil in the human psyche. Going deeper, research has focused on the reaction of the brain’s limbic system in response to olfactory stimuli.

The limbic area is the one that presides over emotions but also over drives and needs such as hunger and thirst; instinctual functions are also activated here. It is the limbic system that processes and stores olfactory stimulation, creating the link between odours and instinct.

Benefits of aromacology: energy and psychology

Odours and emotions are physically connected precisely because the limbic system has the ability to translate olfactory stimulation into brain waves. This results in complex processing that can stimulate memory but also evoke instinctive responses.

Why do some fragrances have a relaxing effect while others infuse energy? The answer comes from studies in aromacology and how the discipline has supported the development of new essences.

It is no coincidence that citrus fragrances give a pleasant energising sensation, bergamot fragrances promote a good mood and conciliate quality sleep, and vanilla fragrances instil an immediate feeling of well-being. The innate power of odours thus embraces psychology.

Olfactory memory: the invisible link between smells and memories

Here we need to distinguish between primary and secondary stimulations by odours. The primary ones have a direct action on the psyche; an example is the classic smell of burning that alarms us instantly because perhaps dinner is going up in smoke.

There is, however, a secondary process, that of an aroma that suddenly awakens distant memories of the past. Olfactory sensations are the anchor that holds events in the magnum sea of memory. Perceiving a particular odour induces the very memory associated with it.

The power of olfactory memory is second to no other sensory stimulation. It is enough, for example, to smell a perfume to associate it with an environment or circumstance experienced in the past. That is why the pleasantness of a hotel can be signed by a quality note.

How do odours affect the psyche?

Although this is still largely unexplored territory, the limbic area is the focus of studies in olfactory neuroscience precisely to define the exact relationship between odours and the human psyche.

While it is true that essences play a pivotal role in memorising activity, the exact correlation between odours and the subjective response of each individual has yet to be defined.

This is where aromacology’s guidance into the universe of the psyche comes from; the premises already bear excellent fruit, but the developments have yet to be explored. The pleasure of a smell hides something much deeper.

The intersection between the world of smells and the world of emotions opens up fascinating scenarios full of as yet largely unexplored potential. Albogroup, with its line of Nota di Testa room fragrances and the Olfactory selection, is at the forefront of creating unique atmospheres that enrich the guest experience, transforming each stay into an unforgettable sensory journey. Through aromacology, we explore not only the ability of odours to evoke memories and arouse emotions but also their impact on psychophysical well-being.